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Issue 2007-1
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Ideal Alpaca Community - Feb 2007
Welcome to this the second edition of the IAC Newsletter.
The IAC Newsletter is primarily published for members of the IAC. It is also read by alpaca breeders who are new to the concept of the IAC. Everyone is welcome and encouraged to participate.
In this issue:
- Introduction
- Customer Service in the Alpaca Industry – Robert Yancey
- Elements of a Successful Alpaca Website – Lisa Banks
- Effectively Utilizing and Optimizing Your IAC Web Space and Your Farm’s Site – Pat Reuning
Introduction
Membership of the Ideal Alpaca Community continues to grow in popularity and the IAC web site is now a rich source of reference material and news items.
Members please remember to check your IAC details on a regular basis and ensure they are always up to date – this is much appreciated by the alpaca breeders who visit the IAC site looking to contact IAC members and arrange farm visits.
Enjoy the articles which follow and please feel free to share this newsletter with your fellow alpaca breeders.
Customer Service in the Alpaca Industry
by Robert Yancey
Alpaca breeders come in basic 2 categories: the business person, and the farmer. Both bring their own individual talents to the business. One might be a great marketer or an experienced breeder, or even a website expert. We all have talents that we bring to the table. But, somewhere along the way, many breeders have forgotten the most important part of this, or any, business: The art of customer service. Click to read full article…
Elements of a Successful Alpaca Website
by Lisa Banks
While the alpaca farmer faces dozens of alternatives for marketing his or her ranch, none has the potential to create such great reach in so short a time as a website. This article takes a look at best practices that have emerged for this Web 2.0 environment and how you can take advantage of them to add value to your alpaca website and business – whether you’re a veteran of the alpaca industry or just starting out. Click to read full article…
Effectively Utilizing and Optimizing Your IAC Web Space and Your Farm’s Site
by Pat Reuning
Every IAC member farm is provided their own web space on the Ideal Alpaca Community website. This offers each member a powerful marketing tool for promoting your farm, announcing events, and exposing your herd. This article provides valuable tips on how to take full advantage of your IAC web space and tie it to your own farm’s website. By mutually linking the IAC site and your farm site, your online marketing efforts will be more effective and your site will gain more traffic and online exposure. Click to read full article…
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Thanks to Robert, Lisa, and Pat for sharing their wisdom with members of the IAC. In the next issue of the IAC Newsletter, which will be coming your way in March, we will be including a follow on article from Lisa Banks aimed at helping those well established websites reach a new level.
If you have anything you would like to share, please send it my way. I hope you have enjoyed this second issue and if you have any suggestions or feedback, please contact me directly on the e-mail address below.
To learn more about the IAC and IAC membership, please visit the IAC web site at www.ideal-alpaca.com.
Kind regards,
Adrian Stewart
Editor IAC Newsletter
editor@ideal-alpaca.com
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