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Alpaca Marketing

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Getting Started in the Alpaca Business

Mike Safley

Becoming involved in the alpaca business can be a life changing experience. It often begins by falling in love, maybe not in the romantic sense, but almost. When people see their first alpaca or maybe just an alpaca image on TV or in a magazine, something clicks.

Customer Service in the Alpaca Industry

Robert Yancey | 02/08/07

Alpaca breeders come in basic 2 categories: the business person, and the farmer. Both bring their own individual talents to the business. One might be a great marketer or an experienced breeder, or even a website expert. We all have talents that we bring to the table. But, somewhere along the way, many breeders have forgotten the most important part of this, or any, business: The art of customer service.

Effectively Utilizing and Optimizing Your IAC Web Space - and Your Farm Site

Parichatra Reuning | 02/08/07

Every IAC member farm is provided their own web space on the Ideal Alpaca Community website. This offers each member a powerful marketing tool for promoting your farm, announcing events, and exposing your herd. This article provides valuable tips on how to take full advantage of your IAC web space and tie it to your own farm’s website. By mutually linking the IAC site and your farm site, your online marketing efforts will be more effective and your site will gain more traffic and online exposure.

Elements of a Successful Alpaca Website

Lisa Banks | 02/08/07

While the alpaca farmer faces dozens of alternatives for marketing his or her ranch, none has the potential to create such great reach in so short a time as a website. This article takes a look at best practices that have emerged for this Web 2.0 environment and how you can take advantage of them to add value to your alpaca website and business – whether you’re a veteran of the alpaca industry or just starting out.

Nine Ways to Get More from your Alpaca Website

Lisa Banks | 03/28/07

It’s common knowledge that a website plays a major role in an alpaca farm’s marketing strategy. But the question alpaca ranch owners are now asking is "How do I get more from my website?"

Online Alpaca Marketing with The Ideal Alpaca Community

Parichatra Reuning | 03/28/07

Part of your membership with the IAC is a web page where you can market your alpacas for sale and target potential customers in your area. In the IAC farm member section, you’ll find user-friendly editing functions to let you easily upload pictures of your alpaca farm and your animals for sale. This page can help you gain exposure online, as the Ideal Alpaca Community (IAC) web site www.ideal-alpaca.com is built to be search engine friendly and is fully optimized to appear in every major search engine. And now we have new features to announce…

Top 10 Reasons to List Your Alpacas on the IAC

Bill McAlister | 05/09/07

To maximize your IAC membership benefits, it makes good sense to include all your animals on your IAC site. It is free, it is easy and will pay you dividends. This brief summary serves to remind you of the key reasons to list all your alpacas.

The American Alpaca Market in Retrospect

Mike Safley

I was recently invited to speak about the American Alpaca Market to a group of alpaca breeders in England. I had not been across the pond for 36 years, it was Julie's birthday and since we had not left our kids to go on a vacation for the past 18 years ...

The Alpaca Market in the year 2018

Mike Safley

I have given hundreds of seminars about alpacas in the last 20 years. There is one question that I am always asked: How long do you think the market for alpaca breeding stock will last?

The Alpaca Business, A Unique Opportunity

Mike Safley

People visiting our ranch often ask me if I have a real job -- or what I did before I retired. I've been in business for myself ever since I quit college in the middle of my senior year to embark on a home building career.

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The Ideal Alpaca Community College is a great place to learn the ropes of the alpaca inudstry. Looking to learn how to train your unruly alpacas? Marketing got you down? Sheering not your thing?

These classes, offered at your farm or in groups around the country can put you on the right track.

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